The three-day 2026 China Brands Export Expo (BEEX) grandly ran from October 20 to 22. Centered on the theme “Empowering Brands for Global Expansion, Sharing a Shared Global Future”, this event is listed under Hainan Provincial Exhibition Support Program for 2026. Covering an exhibition area of 50,000 sqm with over 1,500 standard booths, the expo features four themed pavilions: Cross-border E-commerce & Global Supply Chain Ecosystem, Lifestyle & Wellness, Regional & Landmark Brands, and Future Mobility & Key Brands. It brought together more than 800 exhibitors worldwide to build an economic and trade cooperation platform connecting global markets, fully showcasing how Chinese brands are evolving from product export to brand globalization.

Hainan Huayan Collagen Technology Co., Ltd. (hereinafter referred to as Hainan Huayan) showcased at Booth A-08, Hall 5. Throughout the three-day show, the company adopted a four-pronged participation strategy: on-site booth display, high-level dialogues, keynote sharing at forums, and media outreach. On this national-level export platform, Hainan Huayan systematically presented the technical standards and brand philosophy of “China Peptides”.

Grand Opening: Government, Enterprises and Academia Embark on a New Journey of Brand Globalization

On the morning of October 20, the opening ceremony of the 2026 China Brands Export Expo was held in Hall 5 of the Hainan International Convention and Exhibition Center. Representatives from relevant government authorities, diplomatic envoys and international organization delegates, industry association leaders, renowned entrepreneurs and global buyers gathered to witness the official launch of this flagship event for Chinese brand globalization.

As a representative exhibitor, Huang Shan, Senior Partner of China Brand Festival and President of Hainan Huayan Collagen, was invited to the opening ceremony and joined officials and business leaders for the launch.

Hainan Huayan’s booth was located in Hall 5, Booth A-08. Dedicated to Future Mobility & Key Brands, Hall 5 gathered leading benchmark enterprises from multiple sectors including Gree Electric, BYD and Dongfeng Liuzhou Motor. It served as the core zone for Chinese indigenous brands to display core technologies, overseas achievements and industrial strength. During the expo, Liu Xiaoming, Governor of Hainan Province, Dong Mingzhu, Chairwoman of Gree Electric and Chair of the 2026 China Brands Export Expo, together with other provincial and municipal officials, visited Hainan Huayan’s booth. They learned in detail about the company’s raw material portfolio, enzymatic hydrolysis processes and full product lineup, and held in-depth exchanges with the management team led by Guo Hongxing, Chairman and General Manager of Hainan Huayan Collagen Technology Co., Ltd.

Liu Saisai, Deputy General Manager of Hainan Huayan, accompanied the visit. She briefed Governor Liu Xiaoming, Wang Yong and other distinguished guests on the breakthroughs achieved via self-developed production technologies, including precise molecular weight control and targeted enzymatic cleavage. She also introduced Hainan Huayan’s full-spectrum raw material matrix covering aquatic, terrestrial and plant-sourced peptides, its industrial layout with 6 global production bases delivering an annual controllable capacity exceeding 10,000 tonnes, and its export footprint covering more than 50 countries and regions worldwide. During the tour, officials fully recognized Hainan Huayan’s development path rooted in Hainan, leveraging local biological resources to achieve independent control over core technologies. They encouraged the enterprise to further scale up its proprietary “China Peptide” brand by capitalizing on Hainan Free Trade Port policy advantages.