On September 20, as the countdown ticked down to 30 days, the press conference of BEEX 2026 China Global Brands Export Expo (BEEX), hosted by Brand Union, was held in Haikou, Hainan Province, drawing global attention. The event unveiled the preparation progress and core highlights of the Expo. In terms of exhibitors, recruitment has met the targets, with leading brands accounting for over 60% of all participating enterprises.

Huang Shan, Director and President of Hainan Huayan Collagen Technology Co., Ltd., together with representatives from Jinyi Technology Group, attended the press conference as Hainan-based export enterprises and delivered invited remarks.

Zhang Chungen, Member of the Party Leadership Group and Deputy Director-General of Hainan Provincial Department of Commerce; Li Yongxian, Member of the Party Leadership Group and Vice Chairman of China Council for the Promotion of International Trade Hainan Sub-council; He Jifeng, Member of the Party Leadership Group and Vice Mayor of Haikou Municipal People’s Government; Wang Yong, Founder of BEEX and Chairman of Brand Union, were present at the conference and delivered speeches.

In her address, Huang Shan introduced that Hainan Huayan has been deeply engaged in the biological polypeptide industry for 22 years. Rooted firmly in the Hainan Free Trade Port, the enterprise is steadily advancing its global layout. Guided by technological innovation and crafted with ingenuity, Huayan has built a full industrial chain covering raw material R&D, manufacturing and global supply. Its small-molecule peptide products are now exported to more than 50 countries and regions worldwide, supported by six global R&D and production bases, forming an international trade landscape of global sourcing and global sales.

Tiny and invisible as peptides are, they embody the pursuit of healthy living for billions of consumers across the globe. Hainan Huayan delivers China-originated biological polypeptide products to markets worldwide. Backed by robust strength of Chinese intelligent manufacturing, the company has earned global market recognition, making Chinese peptides a brand-new calling card for China within the global wellness sector.

Beyond exporting premium peptide products, Huayan is committed to exporting technical standards and brand value of China’s peptide industry. When Chinese brands sail into global markets, they export not merely products, but also standards, trust and the ancient oriental wisdom of life sciences. Hainan Huayan will continue to tell compelling stories of Hainan enterprises going global, enabling big-health biological peptide products from the Free Trade Port to benefit consumers all over the world.

The global expansion of Chinese brands relies on government guidance, platform empowerment and joint efforts of enterprises. This constitutes a vital mission for real manufacturing enterprises in the new era. Looking ahead, Hainan Huayan stands ready to join hands with industry peers. We uphold our original aspiration through craftsmanship and pursue win-win outcomes via openness. Rooted in the Hainan Free Trade Port and embracing the vast global marketplace, Huayan will demonstrate the power of Chinese brands on the world stage and jointly create a new chapter for the global development of Chinese brands.